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Branding is a powerful tool that can shape the way consumers perceive a product or service. It goes beyond just a logo or a tagline; it is about creating a sense of value and trust in the minds of customers. The incident witnessed by my father at the tailor’s shop exemplifies this concept vividly. As […]
Proper research is the foundation upon which a successful explainer video is built. Without conducting thorough research, the video may fail to effectively convey the message or resonate with the intended audience. Research helps in understanding the target audience’s needs, preferences, and pain points, allowing the video to address them directly. One aspect of research […]